Somkiat Mansumitrchai Ph.D.


Office: CBPM B217 ? ? ? ? ? ? ? Email Address:



Ph.D. in International Business in May 2000, Major in Marketing??????????? Dissertation: Corporate Diversification and the Effects of Firm Characteristics on Diversification Modes; U.S., European, and Japanese Firm Behavior, 1987-1996.



Master of Science in Business Administration (MSBA), Major in Marketing


Bachelor degree in Economics (BA), Major in Economic Theory


Dr. Somkiat Mansumitrchai has twenty-three years of teaching experience in six countries (U.S.A, Thailand, Mexico, United Arab Emirates, South Korea and China). He has taught in both undergraduate and master degrees. He also was advisor of Ph.D. program for Thai universities. Before he joined the academic field, he was a CEO of Thai companies. He was also a business consultant for Thai companies. He received a scholarship from the University of Texas-Pan American for four years for his Ph.D.

Teaching Courses:?

He has taught more than twenty different business courses from the year 1996-2019. The areas of teaching are marketing, management, quantitative analysis, international business, international marketing and management.

Courses taught at WKU are Principles of Marketing, Business Statistics, International Management, Services Marketing, and Strategic Marketing.

Professional Experience:

He was CEO of Thai companies during 1985-1989. He also was business consultant during 2000-2004.

He was Chair of marketing and management of many universities in Thailand and United Arab Emirates. He was acting dean, MBA director and Program Coordinator in UAE.

Currently, He is a co-founder of Institute of Asia Industry Competitiveness (IAIC), Wenzhou-Kean University.

Research interests

Somkiat Mansumitrchai is an Assistant Professor of Marketing and Management at Wenzhou-Kean University. His works were published in journals such as International Journal Financial Services, International Journal Electronic Finance, Asia Marketing Journal, International Journal of Commerce and Management, International Journal of Business and Management and International Journal of Management and Marketing Research. He also presented papers at AMA (American Marketing Association), BALLAS and SWAFAD conferences. His research areas are in M&A, strategic alliances, internet banking and social network.

Recent Publication and Book Chapter

“脸书 Users in United Arab Emirates: Underlying Factors and Demographic Analysis”? Asia Marketing Journal, Vol. 16, No. 1, pp. 1-6, April 2014.

Somkiat Mansumitrchai, Choo-Hui Park and Candy Lim Chiu


“Factors Underlying the Adoption of Social Network: A Study of 脸书 Users in South Korea” International Journal of Business and Management, Vol. 7, No. 24, pp. 138-153, December 2012.

Somkiat Mansumitrchai, Choo-Hui Julia Park and Candy Lim Chiu


“Adoption of Internet Banking in UAE: Factors Underlying? Adoption Characteristics” International Journal of Management and Marketing Research, Vol. 5, No. 1, 2012, pp. 103-115.

Somkiat Mansumitrchai with Candy Chiu


“Factors Underlying the Adoption of Online Banking by Mexican Consumers” International Journal? of Business and Management, Vol. 6, No. 9, 2011, pp. 155-69.

Somkiat Mansumitrchai with Husam-Aldin N. AL-Malkawi

“Comparisons of Acquisitions in the U.S., Europe and Asia before the Asian Economic
Crisis” Journal of International Business and Entrepreneurship Development (JIBED): Vol. 2
No 1,? pp. 97-103, 2004
Somkiat Mansumitrchai, Michael Minor, Kasemson Pipatsirisak, Sasithorn Nguanphan

“Comparing the Entry Mode Strategies of Large U.S. and Japanese Firms, 1987-1993”
International Journal of Commerce and Management: Vol. 9, No. 3 & 4, 1999
Somkiat Mansumitrchai, Michael Minor, Sameer Prasad

“Lawsuit Abuse Perception Survey”
Journal of Professional Services Marketing: Vol. 17, No. 2, pp. 117-133, 1998

Vern Vincent, Dan Frank, Somkiat Mansumitrchai

“Mergers and Acquisitions of U.S. Industrial Firms During 1987 ?1996: Porter Revisited,” in Goodstein and MacKenzie, eds., Enhancing Knowledge

Development in Marketing, 1998 Summer Educators’ Conference Proceedings, Chicago: American Marketing Association.

Somkiat, Mansumitchai and Michael Minor


“Mergers and Acquisitions: Empirical Evidence and

Implications for Strategic Alliances,” in Droge and Calantone, eds, Enhancing Knowledge? Development in Marketing, 1996 Summer Educators’ Conference Proceedings, Chicago: American Marketing Association.

Somkiat, Mansumitrchai and Michael Minor