Dr. Han-Chiang Ho, Assistant Professor

Dr. Ho

Office: CBPM B215 ? ? ? ? ? ? ?Email Address:hho@kean.edu

Ph.D. in Business Administration and Quantitative Method, Carlos III University of Madrid (UC3M)

Originally from Taiwan, Han-Chiang Ho is a marketing researcher who came to the Wenzhou Kean University in September 2016 from SolBridge International School of Business, Korea, where he was an assistant professor in Marketing. He did his Ph.D. in Business Administration and Quantitative Methods at the Carlos III University of Madrid, Spain.
Ho’s research concerns several categories: luxury brand marketing, the study of international marketing strategies, co-branding marketing strategies, and brand equity issues.

Han-Chiang Ho has published among others in Applied Economics, The Journal of Business Inquiry, and KEDI Journal of Educational Policy.

Recent Publication:

  1. A. Awan, M., & Ho Han, C. (2014). The Effect of American Translated Brand Name Cue on Brand Association in Korean Market. International Journal Of Trade, Economics And Finance, 5(4), 312-316.
  2. Khan, H., Awan, M., & Ho, H. (2014). How do Chinese and Saudi customers perceive online service quality. The Journal Of Business Inquiry, 13(2), 142-157.
  3. Ho, H., Awan, M., & Khan, H. (2016). LUXURY BRANDS AND CORPORATE SOCIAL RESPONSIBILITY: A PERSPECTIVE ON CONSUMERS’ PREFERENCES. Journal Of International Management Studies, 16(1), 77-81. http://dx.doi.org/10.18374/jims-16-1.9
  4. Ho, H., Lee, L., & Agyei-Mensah, B. (2016). Evaluating the effect of the adoption of English as the default language on a homepage for a university in a non-English speaking university. KEDI Journal Of Educational Policy, 13(1), 47-66.
  5. Awan, M., Khan, H., & Ho, H. (2016). Online banking: a comparative study of Chinese and Saudi customers perceptions of service quality. Journal Of Internet Banking And Commerce, 21(S5), 1-30.
  6. Blazsek, S., & Ho, H. (2017). Markov regime-switching Beta-t-EGARCH. Applied Economics, 1-13. http://dx.doi.org/10.1080/00036846.2017.1293794
  7. Ho, H., Lado, N., & Rivera-Torres, P. (2017). Detangling consumer attitudes to better explain co-branding success. Journal of Product & Brand Management, 26(7), 704-721. http://dx.doi.org/10.1108/jpbm-11-2015-1039
  8. Awan, M., Ho, H., & Khan, H. (2017). Possible Effect of Merger and Acquisition on Brand Equity: A Case Study of the IT Industry in South Korea. International Journal Of Business And Information, Sansia Vol. 12(1), 1-38.