Dr. Candy Lim Chiu, Assistant Professor

Candy Chiu

Office: CBPM B219? ? ? ?Email: cchiu@kean@edu

Biography

Dr. Candy Lim Chiu is a faculty of College of Business and Public Management at Wenzhou-Kean University, China. She received her PhD from Kyoto University, Japan. She has an 8 years of academic teaching and research experience, and 8 years of international corporate experience as banker, consultant, and business development manager.

Her works were published in journals such as Asia Pacific Journal of Innovation and Entrepreneurship, Asia Marketing Journal, International Journal of Services and Operations Management, International Journal of Commerce and Management, International of Business and Management, Journal of Management and Social Science and Journal of Asian Studies on the Pacific Coast. Her research areas are in marketing, operations management, automotive industry, online banking, and entrepreneurship.

Education:

  • PhD, Kyoto University, Japan, 2009
  • MBA, University of Santo Tomas, Philippines, 2004

Courses Taught

MGS4999 (Business Integrative Strategy);

MGS4010 (Operations Management);

MGS3110 (Managerial Decision Modeling);

MGS2030 (Principles of Management)

Professional Experience:

  • Adviser of the Chairman and Business Development Manager, Al Hail Holding, United Arab Emirates, 2013-2015
  • Freelance Business Consultant, United Arab Emirates, 2011-2015
  • Trainee, Program Management and Learning & Development, Mercedes Benz, USA, 2008-2009
  • Customer Service Representative, Metrobank, Philippines, 2001-2004

Research Interests

Her research areas are in marketing, operations management, automotive industry, online banking, and entrepreneurship.

Selected Publications

  • Chiu, C., Chiu, J., & Mansumitrchai, S. (2019). Trust as antecedent, mediating, and consequence of online banking system adoption: A proposed model. International Journal of Electronic Finance, 9, No. 3, pp. 170-201.
  • Ho, H-C., Chiu, C., Dai, J., Shen, J., & Xu, H. (2019). Influence of language of packaging labels on consumers’ buying preferences. Journal of Food Products Marketing, pp. 1-27. DOI:10.1080/10454446.2019.1572562.
  • Ho, H-C., Chiu, C., Liu, S-P., & Lee, L.L. (2019). Understanding the role of attitude components in co-branding: A comparison of Spanish and Taiwanese consumers. Journal of International Consumer Marketing, DOI:10.1080/08961530.2018.1531363
  • Huang, Z. Chiu, C.,, S., & Marjerison, R. (2018). Initial evidence about the nature of crowdfunding in China. Asia Pacific Journal of Innovation and Entrepreneurship, Vol 12, No. 3, pp. 300-322.
  • Ho, H. C., Quarles, B. J., Chiu, C. L., Liu, S. P., & Lee, L. L. (2018). Does gender difference impact consumers’ attitudes toward high-tech luxury co-branded products? Journal of Business Administration, Vol. 118, pp. 65-100.
  • Chiu J., Bool, N., & Chiu, C. (2017). Infrastructure development, costs, privacy, and security: Challenges facing initial trust in mobile banking services. Asia Pacific Journal of Innovation and Entrepreneurship, 11, No. 2, pp. 246-278.
  • Chiu, J., & Chiu, C. (2017). Analysis of used cars remanufacturing in the Philippines using Rapid Plant Assessment. International Journal of Services and Operations Management, Vol. 28, No. 4, pp. 425-445.
  • Chiu, J., Chiu, C., Bool, N. & Mansumitrchai, S., (2017). “Overseas Filipino workers remittances: Poverty alleviation and the development of migrants’ countries of origin” in Intercultural Perspective in the Multicultural Era: Value & Life World by Jung Ok Lee and Nanhee Shin, CMPress Inc., Seoul, South Korea. Chapter 10, pp. 183-210.
  • Chiu, C., Chiu, J., & Mansumitrchai, S. (2016). Privacy, security, infrastructure, and cost issues in internet banking in the Philippines: Initial trust formation. International Journal of Financial Services Management, Vol. 8, No. 3, pp. 240-271.
  • Mansumitrchai, S., Chiu, C., & Park, J. (2014). 脸书 users in United Arab Emirates: Underlying the factors and demographic analysis. Asia Marketing Journal, Vol. 16 No. 01, 1-16.
  • Mansumitrchai, S., Park, J., & Chiu, C. (2012). Factors underlying the adoption of social network: A study of 脸书 users in South Korea. International Journal of Business Management, Vol. 7, No. 24, pp. 138-153.
  • Chiu, C. & Mansumitrchai, S. (2011). Adoption of Internet banking in UAE: Factors underlying adoption characteristics. International Journal of Management and Marketing Research Vol. 5, No. 1, pp. 103-115.